MetaCRM x Privy: Unlock Seamless Wallet Analytics for Web3 Growth

MetaCRM has integrated with Privy to unlock seamless, privacy-respecting wallet analytics for Web3 applications. With this integration, apps using Privy’s embedded wallet infrastructure can now import wallet data directly into MetaCRM, activating powerful insights, segmentation, and personalized engagement without hassle.

This collaboration bridges the gap between wallet onboarding and wallet intelligence, enabling Web3 teams to fully understand and grow their onchain user base.

Why Wallet Analytics Matter in Web3

Unlike traditional Web2 platforms where emails or cookies are used to track behavior, Web3 requires a new approach to user understanding. Wallet analytics serve as the foundation for meaningful engagement and growth. By analyzing wallet behavior, teams can understand user value, activity patterns, and asset holdings across multiple chains.

With wallet analytics, teams can craft experiences based on actual onchain behavior, making their growth and retention strategies significantly more effective. The ability to segment users by how they interact with tokens, protocols, and chains unlocks a new level of precision in how Web3 businesses engage their audiences.

What MetaCRM’s Wallet Analytics Delivers

MetaCRM provides comprehensive cross-chain wallet analytics with native support for major ecosystems including Ethereum, Solana, Aptos, Arbitrum, Base, Optimism, BNB Chain, zkSync, and other EVM-compatible networks. With seamless expansion available to new chains as client needs evolve. This broad chain coverage powers features such as:

Wallet total value & age
Token and NFT holdings
dApps usage & activities
Cross-chain transaction history
CEX tags, engagement timestamps, segmentation filters

With powerful filtering and dashboards, you can instantly identify high-value users, whales, inactive wallets, or NFT collectors, then engage them across Discord, Telegram, email, or in-app messaging.

How the Privy Integration Works

This integration is designed to be seamless, secure, and instant. Teams can go from wallet login to wallet intelligence without any technical setup.

Here’s how it works:

Export Wallets from Privy
Privy clients can securely export user wallet data (with consent) to MetaCRM.
Real-Time Wallet Insights
MetaCRM pulls onchain data for each wallet, giving insights from behavioral and asset data.
Actionable Analytics
Instantly visualize wallet activity, value distribution, protocol usage, and NFT trends.
Segmentation & Activation
Use wallet traits to power campaigns, loyalty programs, airdrops, and user flows.

Each step is built with privacy and performance in mind. MetaCRM does not store private keys or sensitive credentials. All wallet data transfers respect user consent through Privy’s secure identity framework, ensuring a fully Web3-native experience.

Benefits for Privy and Their Clients

This integration adds immediate strategic value for both Privy and the businesses that build on it. From enhanced product differentiation to turnkey analytics infrastructure, here’s what each side gains:

For Privy:

Differentiates Privy’s wallet suite with built-in, enterprise-grade customer intelligence for business clients
Increases stickiness and satisfaction for B2B wallet clients (e.g., dApps, NFT projects, DeFi protocols)
Opens new revenue opportunities via data integration or value-added services

For Privy’s Business Clients:

Instantly understand wallet behavior, value, and engagement. With no in-house analytics team required
Identify high-value users, whales, power users, or dormant accounts for targeted activation
Track protocol, token, and NFT adoption across their user base for product and marketing optimization

This joint value proposition enables Web3 teams to make smarter decisions, launch more personalized experiences, and maximize wallet-based user growth without building from scratch.

Use Cases for Wallet-Based Apps

Wallet analytics provide powerful advantages across DeFi, NFT, gaming, and broader Web3 use cases. For DeFi protocols, analytics can reveal wallet TVL (total value locked), protocol usage frequency, and liquidity movements, critical for structuring loyalty programs, airdrops, or fee incentives. NFT marketplaces can spot collectors, whales, and dormant buyers, allowing for targeted re-engagement, exclusive drops, or tiered rewards.

In gaming platforms, wallet data helps identify active players, multi-chain asset holders, and those likely to churn, enabling personalized incentives and retention flows. Even L1 foundations or DAOs can benefit by understanding wallet activity across different chains, wallets, and ecosystems, helping inform ecosystem grant programs, governance outreach, or partner campaigns.

Ready to Unlock Wallet Analytics with MetaCRM?

MetaCRM is the trusted wallet analytics and CRM platform behind 80+ leading Web3 teams, including Curve, Radiant Capital, Swell, Zeeverse, Arbitrum, and Solana Foundation. From DeFi to NFTs to GameFi, MetaCRM powers growth teams with cross-chain wallet intelligence and segmentation.

Now, with native Privy integration, getting started is easier than ever. With just a few clicks, you can:

Export wallet addresses from Privy
Enrich them with real-time onchain insights
Segment and engage users based on wallet value, protocol usage, and chain activity

No dev work. No complexity. Just plug-and-play wallet analytics driving actionable insights.

Book a Demo to see how MetaCRM and Privy can help you grow smarter.